Brands that have made it Big on Instagram – through the power of reels

Instagram is a gold mine for brands, especially startups. Why you ask? Because it has made a level playing field for all brands to showcase their products. India is the biggest market for Instagram, here are some Indian brands that have been using reels to reel in their customers.

Chumbak

A vibrant and young brand, that plays around aesthetics, vibes and more. You wanna know Chumbak’s brand story? Pick any of their reel, every reel is a narrative of what they create. Chumbak's Instagram doesn't tell you what you should buy, they tell you how their products will make you feel. Their Instagram is a warm space, something you would want to scroll through with a warm cup of coffee on a rainy day.

Brands take notes, this is how you build a family on Instagram.

Zomato

Or should I say, the King of Content! Zomato reel scripts are rich with relatability, humour and most importantly quality. This kind of value is created by a team of exceptional writers, best camera equipment and some really good direction! Zomato was quick to realise the importance of reels in product marketing and strategically invested in it.

While initially their videos were just graphics and food prep, they swiftly shifted towards making story-based content around October. Not only has that done wonders for their branding, but it also helped them beat competitors as they remained favourites in their viewers eyes.

Blue Tokai Coffee Roasters

There’s a huge probability that you got to know about Blue Tokai Coffee Roasters through one of their reels – and why not, they have done a splendid job at it. There are a ton of brands that sell coffee, but every time the sky turns a shade cloudy, or one thinks of an adventure in a mountain, or the vibe turns a bit romantic, there’s a huge chance you’ll think of Blue Tokai. It’s Instagram reels tab is a visual treat full of these experiences. You see people brewing their own cuppas in the laps of mountain, its like their memories are leaving imprints on you. Thanks to these reels, Blue Tokai is now a compulsory companion on most people’s adventure getaways. When your content is so fine, you don’t just get Instagram followers you get an Instagram family.