Camera
$elebZ
Businesses promote
using Reels
70.5 Bn
Minutes of visibility
daily
Gen Z spend more time on Reels
77%
82%
Instagram is Ranked no. 1 in Engagement
Lights
#1
140 Bn
Reels get viewed everyday
Why Your Brand Needs Instagram Reels?
How Selebz brought interstellar fame to StarClinch's Insta!
SOLUTION
Instagram is only fueled by entertainment. So, our approach for StarClinch was to socialize, not merchandise! We created characters that could represent the brand and hook the audience!
Think about it, don't people love Tony Stark or Harry Potter more than the movie franchise itself!
In March 2023, the brand saw a dip of 254 Inorganic followers. But, as these characters paved their way to people's feeds and hearts, StarClinch's Instagram exploded! April saw an increase of 341 followers. REEL magic started in May when their followers spiraled from a mere 4.5k to a whopping 78k with an organic reach of 20+ million, they began their Instagram fam-bam!
IMPACT
“Experts” suggested StarClinch to make Instagram reels and post daily to increase followers on Instagram. They did. Consistency unbacked by value is incomplete. So, despite their efforts, engagement was negligible. In the vast sea of Instagram content, StarClinch's reels were lost just like Abhimanyu in the Chakravyu.
Reels that rigorously promote a brand lack value and fail to connect with the audience.
CHALLENGES
Why Selebz?
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